Service
E-commerce Website Development in Pakistan
Linters builds e-commerce websites for Pakistani businesses, designed around how online retail actually works here: cash on delivery, WhatsApp ordering, courier integration with local services, and order confirmation flows that reduce the return rate COD produces.
What makes e-commerce different in Pakistan?
Cash on delivery. It still dominates, and it changes the economics of every store: an order is not revenue until the parcel is accepted, and refused deliveries cost you shipping in both directions.
That single fact reshapes what the site needs to do. Order confirmation before dispatch, address verification, WhatsApp follow-up, and repeat-refusal tracking are not nice-to-haves here — they are the difference between a store that makes money and one that ships losses.
What does an online store need?
- —Product catalogue with variants, sizes and stock control
- —Cash on delivery plus card and wallet gateways
- —Order confirmation flow over WhatsApp or call before dispatch
- —Courier integration for booking and tracking
- —Abandoned cart and follow-up messaging
- —Customer accounts and order history
- —Discount codes, bundles and seasonal campaigns
- —Inventory sync if you also sell in a physical shop
- —Analytics and conversion tracking that actually attributes sales
Shopify or a custom store?
Shopify is a reasonable starting point if you want to launch quickly and your requirements are conventional. Its constraints show up in monthly fees, transaction charges, and in how well it handles COD confirmation workflows and local courier integration — which usually means bolting on apps that each carry their own subscription.
A custom store costs more upfront, has no per-sale platform fee, and can model your actual fulfilment process. If you are selling in volume, that arithmetic tends to favour custom sooner than people expect.
FAQ
Questions, answered.
Yes. Booking, tracking and status updates can be integrated with Pakistani courier services that provide an API, so orders are booked from your dashboard rather than re-entered on the courier's portal.
Yes. WhatsApp ordering can run alongside the website, with catalogue sharing, order capture into the same system and automated confirmation messages. For many Pakistani stores WhatsApp converts better than the checkout page, so it is worth treating as a primary channel rather than a fallback.
Photography is not something we do in-house, but we will tell you exactly what images and specifications each product needs, and we can load an initial catalogue as part of the build.
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