Pricing
What things cost, before you ask.
Real price ranges for websites, POS and business systems, SEO and automation in Pakistan. Every project is quoted fixed-price against a defined scope after a short scoping call — these ranges tell you which bracket you are in before you spend anyone's time.
Websites
Websites & storefronts
Fixed-scope builds. The number moves on custom design work, page count and integrations — rarely on hosting or the framework.
Landing page / one-pager
A single focused page built around one conversion goal.
Rs 12,000 – 60,000
1 week
Business website (5–15 pages)
Multi-page site with custom design, CMS optional, SEO foundations included.
Rs 60,000 – 100,000
2–3 weeks
Large site (30+ pages or multilingual)
Component-driven architecture for sites that keep growing.
Rs 150,000 – 225,000
4–6 weeks
E-commerce store
COD workflow, payment gateway, courier integration, inventory.
Rs 20,000 – 80,000
1–2 weeks
Export B2B catalogue site
Structured product catalogue, certifications, RFQ pipeline, international SEO.
Rs 150,000 – 200,000
4–5 weeks
Systems
POS & business systems
One-time builds you own outright. No per-terminal monthly fee, no licence that expires, no vendor who can switch you off.
Single-outlet POS system
Billing, inventory, customers, staff accounts and reporting for one location.
Rs 30,000 – 50,000
1 week
Multi-outlet or vertical system
Gym, clinic, pharmacy or restaurant systems; multi-branch with consolidated reporting.
Rs 35,000 – 70,000
1–2 weeks
Factory / production system
Job orders, work-in-progress, piece-rate labour costing, wastage, finished goods.
Rs 50,000 – 120,000
2–3 weeks
Custom web application
Platforms with authentication, dashboards, real-time data and integrations.
From Rs 40,000
Scoped individually
FBR e-invoicing integration (add-on)
Connects an existing or new POS to FBR's real-time invoice reporting.
Rs 60,000 – 150,000
1–3 weeks
SEO
SEO & visibility
Audits are one-off. Rankings are not — competitive terms need sustained content work, which is what the retainer is for.
Technical SEO audit
Crawlability, indexing, structure, schema, Core Web Vitals, prioritised fix list.
Rs 40,000 – 90,000
1–2 weeks
Audit + implementation
The audit, plus the fixes actually applied to your site.
Rs 90,000 – 200,000
2–4 weeks
Local SEO setup
Google Business Profile, citations, NAP consistency, location pages.
Rs 35,000 – 75,000
1–2 weeks
Ongoing SEO retainer
Content, on-page work, local optimisation, monitoring and monthly reporting.
From Rs 50,000 per month
3-month minimum
Automation
Automation & AI
Priced on the number of workflows and the systems being connected, not on message volume.
WhatsApp Business API setup
API onboarding, automated confirmations, reminders and order capture.
Rs 30,000 – 80,000
1–2 weeks
Chatbot (Urdu / English)
Handles routine enquiries, escalates to a human when it should.
Rs 15,000 – 100,000
1–3 weeks
Workflow automation
Invoices, reminders, scheduled reports, moving data between systems.
From Rs 50,000
Scoped individually
Care plans
Care & support
Optional, never mandatory. Your site and systems keep running whether or not you hold a plan — this buys attention, not permission.
Essential
Updates, backups, uptime monitoring, small content edits.
From Rs 8,000 per month
Monthly, cancel anytime
Standard
Everything in Essential, plus a monthly block of development time.
From Rs 12,000 per month
Monthly, cancel anytime
Priority
Priority response, larger development allocation, quarterly performance review.
From Rs 20,000 per month
Monthly, cancel anytime
Variables
What moves the number.
What pushes the price up
- —Custom design work rather than adapting an established layout system
- —Integrations with payment gateways, couriers, FBR or existing software
- —Multi-branch or multi-user systems with role-based permissions
- —Multilingual content, especially right-to-left Urdu layouts
- —Migrating data out of an existing system that resists exporting
- —Content and photography that do not exist yet
What brings it down
- —Text, images and product data ready before the build starts
- —A clear decision-maker who can approve without a committee
- —Reusing an existing brand and design direction
- —Phasing: launching a smaller first version, then extending it
- —Straightforward workflows without unusual exceptions
Excluded
What the price does not cover.
Domain registration
Roughly Rs 3,000–6,000 per year, paid to the registrar. Registered in your name.
Hosting
Rs 0–15,000 per month depending on the project. Many sites run on free tiers. Your account, your billing.
Photography and video
Not done in-house. We specify exactly what is needed and can recommend a photographer.
Paid advertising spend
Google or Meta ad budget is paid directly by you to the platform.
Third-party subscriptions
WhatsApp API messaging fees, payment gateway charges, premium plugins where used.
Content writing
Included for structural and SEO copy on service pages. Long-form article writing is quoted separately.
Terms
How the money actually works.
Payment schedule
50% to start, 50% on delivery. Larger builds are split into milestones.
Currency
Quoted in PKR for Pakistani clients, USD or EUR for international clients.
Revisions
Two rounds of revisions at the design stage are included; further rounds are quoted.
Ownership
You own the code, the domain and the hosting account on final payment.
Timeline
Starts when content and approvals are in hand, not on the day the invoice is paid.
Pricing FAQ
Questions, answered.
A focused landing page costs roughly Rs 12,000 to Rs 60,000. A multi-page business website typically runs Rs 60,000 to Rs 100,000. Large or multilingual sites run Rs 150,000 to Rs 225,000, and e-commerce stores Rs 20,000 to Rs 80,000. What moves the number is custom design, integrations and whether content already exists, rather than the page count alone.
A single-outlet custom POS system generally costs Rs 30,000 to Rs 50,000 as a one-time build. Multi-outlet and vertical systems for gyms, clinics, pharmacies and restaurants run Rs 35,000 to Rs 70,000, and factory production systems Rs 50,000 to Rs 120,000. Unlike subscription POS products at Rs 1,500 to Rs 10,000 per month, there is no recurring per-terminal fee.
Usually inside the first year. A subscription at Rs 5,000 per month costs Rs 60,000 a year and Rs 300,000 over five years, and leaves you owning nothing at the end of it. A single-outlet custom build starts around Rs 30,000 as a one-time cost. On that comparison the crossover typically arrives within the first year, and sooner the more terminals or outlets you run, because subscription pricing scales with them and a custom system does not.
Fixed price against a defined scope, agreed before work starts. Hourly billing is only used for open-ended maintenance work where the scope genuinely cannot be defined in advance. You will not receive an invoice larger than the quote unless you asked for something outside the agreed scope.
Yes. The standard arrangement is 50% to start and 50% on delivery. Larger builds are split into three or four milestone payments tied to delivered stages rather than to dates.
You can, and for a placeholder it is a reasonable choice. What you usually get is a template with your logo dropped onto it, on a builder you do not control, with no performance work, no schema markup and no structure search engines can use. Our landing pages start at Rs 12,000 and are built as real code that you own. The gap in price is small; the gap in what the site can do a year later is not.
Yes. International projects are quoted in USD or EUR and delivered remotely. Rates for international work differ from the PKR ranges on this page, which are set for the Pakistani market.
Yes, and it is free. A short scoping conversation is enough to produce a written fixed quote with a timeline and a milestone schedule. There is no charge for scoping and no obligation to proceed.